What is a Rule?
A Rule is a lightweight directive that tells a Teammate how to behave in specific situations. Think of it as a policy or reflex — a way to teach your Teammate what to do when something happens. Rules help Teammates:- Know when to start work
- Decide how to handle edge cases
- Understand exceptions and escalation paths
- Prioritize tasks across workflows
What Triggers a Rule?
Rules are activated by events — either inside the tools your team uses, or within the Teammate’s own workflow. For example:- A message in Slack that @mentions the Teammate
- A change to a Google Sheet, Salesforce record, or database row
- A scheduled event (e.g. “every Monday at 9am”)
- Another Teammate completing a related step
Rules must be triggered by an event. This contrasts with a Handbook, which is a static source of information that can be consulted at any time.
If there’s no event, the rules will not be evaluated.
Rule Structure
Rules have a simple structure:- When This: When this event happens (e.g. “A row is added to the onboarding tracker”)
- Then That: Then do that (e.g. “Send the welcome email and assign the Salesforce task”)
- Except When: But not if these conditions are met (e.g. “The status is ‘New’ and region is ‘EU’”)
Aim to keep your ‘Then That’ short and concise. Teammates should know how to handle certain processes based on their role, job description, and Handbook. If you find yourself writing a long ‘Then That’, consider adding the logic to the Handbook instead.
Monitoring Events
Rules are triggered by Events. You can see a list of all incoming events in the Dashboard, along with the reason a Teammate took an action (or not).Event Types
Common event types include:- New Email arrived
- New messages in Slack
- A webhook from an external tool
- A scheduled event just occurred (e.g. “every Monday at 9am”)
- A message from another Teammate (e.g. “Leo the Lion told me that the onboarding tracker was updated”)

